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Q2 · 2026 issue

National Window Price Index

Replacement costs ticked up 2.4% this quarter — but not where you'd expect.

Our quarterly reading on installed window prices, drawn from 18,400 quotes across 412 metros. The Sun Belt cooled. The Northeast spiked. Vinyl held; fiberglass kept climbing.

Tested

We pulled 14 vinyl windows apart. Most were the same window.

Six "premium" lines, three "value" lines, the same Asian extruder behind eleven of them. What that actually means for the buyer.

Data

Where window money is being spent — by ZIP, by frame, by month.

An interactive map of two years of replacement quotes. The seasonal patterns are sharper than any installer admits.

Reporting

The lead-gen pipeline behind your "free quote" form.

How $300 leads get sold three times. We followed one quote request through six handoffs.

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